KIN CREDENTIALS
Bank Of Scotland
Small Business Advice Week 2008
Bank of Scotland teamed up with Kin to position themselves as the bank for small businesses, one that understands the needs of SMEs and caters to them specifically. To achieve this, Kin identified Small Business Advice Week as the perfect time for their campaign, as the media would be intensely focused on small business for a definitive amount of time.
Bank of Scotland chose Radio and Competitions as their routes to coverage, as this would guarantee listener interest while also building credibility with business leaders. The prize was a consultation with the Bank of Scotland, who could help advise and guide a small business through common pitfalls of business finance.
They chose Kin because of our close ties to the Small Business Advice Week campaign. We were the first choice thanks to insider knowledge of how the event works, who would be interested, and how best to then leverage that interest for maximum coverage.
Bank of Scotland chose Radio and Competitions as their routes to coverage, as this would guarantee listener interest while also building credibility with business leaders. The prize was a consultation with the Bank of Scotland, who could help advise and guide a small business through common pitfalls of business finance.
They chose Kin because of our close ties to the Small Business Advice Week campaign. We were the first choice thanks to insider knowledge of how the event works, who would be interested, and how best to then leverage that interest for maximum coverage.
Royal Mail
Small Business Advice Week 2016
Royal Mail undertook research that uncovered that 60% of British SMEs weren't exporting abroad, so undertook a partnership with Small Business Advice Week to aid their campaign of raising awareness of how Royal Mail make it easy for businesses to send packages worldwide.
They decided on both Radio and Online routes to coverage, to raise their profile in the eyes of SME owners, but also to champion themselves as supporters of British business. Kin knew Small Business Advice Week's credibility had grown year on year, so identified that as the perfect time for this particular campaign to best achieve its objectives.
They decided on both Radio and Online routes to coverage, to raise their profile in the eyes of SME owners, but also to champion themselves as supporters of British business. Kin knew Small Business Advice Week's credibility had grown year on year, so identified that as the perfect time for this particular campaign to best achieve its objectives.
One4all
Christmas 2012
One4all make giftcards for popular high street retail brands, and worked with Kin Communications to raise awareness of these as the perfect gifts for Christmas. They chose TV and Radio as their routes to coverage, which were the perfect platforms for giveaways, reaching a large audience of across all demographics. The campaign was picked up by both Sky and BBC stations, which lent their brand huge reach of 69 million.
Christmas is not just a holiday, it’s also an awareness campaign for the entire retail sector. This campaign did so well thanks to the timing and precision with which it was executed. By using multiple routes to gain coverage over successive phases, we could effectively secure coverage across the entire country.
Broadcast PR relies entirely on earning the airtime, which is why it’s crucial to give the producers and presenters something that gets them attention. Nothing does this quite like a competition, and with such a useful prize just before Christmas, they were guaranteed listeners.
The genuinely helpful advice given by One4all's 'Text Santa' was likewise beneficial, proof that a creative hook can draw in interest from the media and the public, giving us the perfect blend of coverage and engagement.
Broadcast PR relies entirely on earning the airtime, which is why it’s crucial to give the producers and presenters something that gets them attention. Nothing does this quite like a competition, and with such a useful prize just before Christmas, they were guaranteed listeners.
The genuinely helpful advice given by One4all's 'Text Santa' was likewise beneficial, proof that a creative hook can draw in interest from the media and the public, giving us the perfect blend of coverage and engagement.
They chose Kin Communications because we are intimately involved in the broadcast process. Understanding what content broadcasters and media outlets want is key to our methodology, and implementing it in an effective way is our specialty.
A Place in the SunKin Communications have been working with Europe’s overseas property experts A Place in the Sun.
A Place in the Sun have the leading overseas property portal in Europe and currently hosts four exhibitions throughout the year and four seasonal magazines of the same name. Kin were tasked with raising the profile of the exhibitions whilst creating thought leadership campaigns that would target the core property media, nationally and regionally to elevate the brand. |
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Between January and May 2016, Kin and A Place in the Sun worked together to create 98 items of branded coverage, including multiple radio appearances for the stars of the television show which presented them as thought leaders in the industry.
Kin raised the profile of two key figures within the company, Andy Bridge, the managing director, and Liz Rowlinson, editor of the magazine were called upon to comment on relevant articles and give advice. This was featured on BBC and Commercial Radio, raising their brand awareness across millions of people.
Kin raised interest with the media at three of the exhibitions, Manchester, London, and Birmingham with record attendance by journalists for the three days of each event.
Kin raised the profile of two key figures within the company, Andy Bridge, the managing director, and Liz Rowlinson, editor of the magazine were called upon to comment on relevant articles and give advice. This was featured on BBC and Commercial Radio, raising their brand awareness across millions of people.
Kin raised interest with the media at three of the exhibitions, Manchester, London, and Birmingham with record attendance by journalists for the three days of each event.